With an inventory of 40+ questions, our first task was to organize the questionaire and establish a more natural cadence as a means to facilitate the experience. All of the content maps to a four-pronged hub and spoke structure with Profile, Body, Routines, and Nutrition. With a toolbox of interactive components including sliders, menus, and switches, the user is able to quickly move through the questionaire and do so in a more game-like and entertaining manner. As more questions are answered, the imagery and messaging becomes increasingly personalized through nuanced imagery mapped to gender, ethnicity, age, and other data-driven demographics.