Client — Dell
Role — UX-UI Designer
CD — Rob Schipano
Category — Mobile-Web
Year — 2020
Client — Dell
Role — UX-UI Designer
CD — Rob Schipano
Category — Mobile-Web
Year — 2020
Disney
Card Creator
Client — Disney
Agency — Razorfish
Role — Designer
CD — Borfang Sue
Category — Web + Mobile
Year — 2015
The Disney credit products have been specially designed to make it easier for families and Disney fans alike to enjoy and share the magic of Disney with those they love. Shouldn’t the online experience do the same?
​
CHALLENGE
The "Made with Magic" Card Creator experience allows consumers to select a card, choose a design and interact with the card in a dynamic 3D environment. We ultimately give visitors an interactive experience with dynamic layers of helpful information and lovable Disney Characters every step of the journey. Who knew a plastic card could be so much fun?
​
SOLUTION
But a Solution Starts To Take Shape
IF ...
WE SHOULD ...
SO WE CAN ...
Competitive Saturated
Market
Energize and
Differentiate the Pitch
>
>
INSPIRE
Difficult to
Understand Offering
Simplify & Clarify
the Product Offering
>
>
EDUCATE
Fragmented User
Make it Easier to
Tke Action
>
>
ACTIVATE
The Framework Manifests Into An Information Architecture.
Targeting all users, the homepage will pay off on the promise of the credite programitselt...to make it easier for families and Disney fans alike to enjoy and share the magic of Disney.
HOMEPAGE
GETTING YOUR
CARD
Introduce prospects to the
card, help them understand the differences,and initiate the
application process.
USING YOUR
CARD
Clearky illustrate "what you can
get" and how use your card to
your best advantage.
REDEEMING
REWARDS
Engage and re-engage cardmembers by entralizing a "reward center" designed to drive use action.
SUPPORT
Offers support content, frequently asked questions, and options customer service around the program.
BLOGS & SOCIAL
CONTENT
Blog contetnt would have a singular destination, but would feed the experience as well in the context of the other page topics along with social contect.
OFFERS/PERKS/
REWARDS
Specific offers would also be served in the contect of other categories,
as well as live within a
centralized hub.
Double Click ...
HOMEPAGE
INSPIRE
Global Header
MY ACCOUNT
APPLY NOW
SHARE
SEARCH
EDUCATE
GETTING YOUR CARD
COMPARE CARDS
-
Disney Rewards Card
-
Disney Premier Card
DESIGN YOUR CARD
EDUCATE
USING YOUR CARD
EARING REWARDS
ENJOING PERKS
EVERYDAY SPENDING
DISNEY VACATIONS
IN THE THEME PARKS
Each page aggregates a pitch, specific offers, perks and discounts for that category, filtered blog content, and a social aggregation​
EDUCATE
REDEEMING REWARDS
EDUCATE
SUPPORT
HOW TO REDEEM
BROWS REWARDS
WISH LIST
-
Spesial Offer
-
Discounts
-
Day to Day Perks
Acting as a perk and offer catalog, a user can browse the entire offering of special offers, perks and discounts and use filters to make it relevant to them. Can add wish list capabilities.
-
Contact Numbers
-
FAQs
Global Footer
DESTINATIONS
TOOLS
HELP
CONNECT
-
Which Card is Right for You?
-
Find Rewards Near You
-
Contact Us
-
FAQs
-
Accessibility
-
Privacy
-
Terms & Conditions
-
Disney Rewards Blog
-
Instagram
-
Facebook
-
Twitter
-
YouTube
-
Disney World Resort
-
Disney Beach Resort
-
Disney Cruises
-
Disney’s Hilton Resort
